“Until one begins to see Entertainment as business, one cannot breakthrough in 2016” – Jojo Falani

It’s approximately 1 month into the year 2016 and most people in the entertainment industry as well as other industries have new year resolutions to breakthrough in 2016.

But little did they know that what it takes to breakthrough is far beyond New Year Resolutions. For this article my scope will center on the entertainment industry.

Often times some so-called industry players approach fellow industry players with the HELP keyword and i must say it is the wrong way of approaching this fast growing economy booster called entertainment. Who ever is in SHOWBIZ is there to showcase his/her skill(s), material(s), content(s) and/or render quality service(s). Of what good is it if it doesn’t bring funds to them?

Some people just wanna get into entertainment to make quick money overnight, show off and brag, other do so cuz their friends are entertainers (They scout for record labels when they don’t have what it takes to be in that sphere of hustle) but they know not that entertainment entails passion, patience and uniqueness

I know a whole lot of artistes who i call ‘1-Hit Wonder'(i won’t mention names), these artistes debut the industry with an overwhelming hit single; after being signed by a record label they fail to represent. They become inconsistent and comfortable in their current level. Tell me, which good businessman would want to relax on making his first million? (This only happens in the Ent. Industry because a cross-section of the industry players see entertainment as fun alone, not business)

Just so you know, no record label is willing to sign any artiste who wouldn’t bring profit to the record label. That is to say, the end product of entertainment is Money and when talking money we talk business.

Entertainment is SHOWBIZ and in SHOWBIZ, there’s the SHOW and the BIZNESS (BUSINESS). Anyone who doesn’t balance these two aspects of entertainment ends up complaining of how difficult the industry is; but believe me if you’re really good at what you do, dedicated to service, humble, add a little of packaging and possess fighting spirit (I didn’t mean beating people up o) in 2016, then you’ve signed up to break through in 2016.

Until one begins to see entertainment as business, one cannot breakthrough in 2016

Bottom-Line: Stay positive, relevant and try to change your perspective of entertainment. Entertainment = SHOW + BUSINESS.

Copy that?

HAPPY SUNDAY!

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